ADIDAS

and

How to Get More Girls and Women to Play Tennis

This idea is my creative response to a hypothetical brief set by adidas as part of my time in the D&AD shift programme

serve is an app that gives users access to converted warehouse space throughout the city. Each serve facility will be designed with the intention of fostering community. 

Traditional tennis courts are boring. serve courts will be designed by the community and will change every three months to allow for maximum community engagement.

Brand Guidelines