IMPOSSIBLE FOODS

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How to Sell Vegan Burgers to NFL Fans

IMPOSSIBLE FOODS

and

How To Sell Vegan Meat To NFL Fans

Football is the most viewed sport in America. 3 out of 4 men watch the sport and 70% of viewers are white. Not exactly a friendly crowd for vegetarians, 59% of whom are women. So how can we bridge the gap? My Be A Chad campaign is designed to appeal to guys who like testosterone, violence, humor and red meat.