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How to Appeal to Seniors

T W I T C H

TWITCH

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How to Get Seniors Using the Service

83% of seniors have grandchildren. 83% of seniors want to connect with their grandchildren. Twitch can bridge the gap. A free service that allows you to cheer on your grandkids from anywhere in the world is perfect for seniors who don't get to spend as much time with their grandchildren as they'd like. A campaign highlighting real human connection on Twitch would go a long way in demographics that Twitch doesn't hit already. Stories about older streamers, musicians, gardeners, and grandchildren could both pull on the heartstrings and educate folks about a service they may not have previously known about.